![]() ![]() Some users of grocery list apps have privacy concerns related to geo-location and real-life tracking.Ī study released by mobile marketing company Swirl and independent marketing research firm ResearchNow showed that 77 percent of respondents said they’d be fine with sharing location data in exchange for something valuable like a mobile coupon, a digital offer, or a list of stores like the Grocery iQ app offers. The three least desirable features for a grocery shopping list app: Grocery IQ and SavingStar apps have been praised for helping users optimize their use of coupons and keep up with ever-changing sales and discounts.Īdding a gamification component to some types of grocery apps might make them more attractive for some users: going on a “treasure hunt” for coupons can be quite exciting. Users would certainly appreciate customised coupons based on a current shopping list. Most users are equally enthusiastic about digital and printed coupons providing that an app gives them a simple way to turn virtual coupons into real dollar savings. For example, an app called Daily Bread integrates with the built-in Reminders app and lets users know when they are about to run out of groceries. A grocery shopping app can remind users to buy a standard list of groceries that they are most likely to run out of by the end of the week (such as milk, bread, and eggs). Interestingly, even though the ability to track spending is listed among one of the most desirable features, top grocery shopping apps in the App Store and Google Play tend to almost completely ignore this feature. Users want to have an overview of their current spending combined with infographics that indicate the main areas of spending and recommend a strategy for cutting down expenditures. The three most desired features of grocery shopping list apps Taking a deeper look into what makes grocery shopping apps successful, we came up with a list of features that are the most and the least desirable (based on Google Play and App Store reviews). Most successful grocery shopping apps on the market such as AnyList, Grocery IQ and Buy me a pie take into consideration a combination of the above-mentioned motivations. ![]() An app should offer some ways for a user to save costs, such as coupons or loyalty programs. An app should be easy to use and intuitive so that a user doesn’t end up wasting their time. An app should responds to a user’s personal requirements and cater to their needs. Childs PhD, professor of Food Marketing, outlines three primary motivations of grocery shopping app users in her book “The Digital Grocery Commerce: Insights for Enhancing Consumer Connection with Grocery Shopping Apps:” Where do you start? To find the most successful approach you need to understand how people use mobile technology while shopping. ![]() Let’s say you are going to develop an app that helps people shop for groceries. With statistical data showing that two thirds of primary household shoppers use their smartphones while shopping, it is not surprising that mobile app developers have been targeting this segment of the market. ![]() Taking care of day-to-day housework can be unpleasant and stressful for a lot of people, and grocery shopping is always a significant part of what needs to get done to keep a household functioning. Shopping List App Development: Everything You Need to Know about Grocery AppsĪ lot of modern technological advances are driven by people’s ever-growing need to save time and money and to organize their everyday routines efficiently. ![]()
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